Williamsburg General Store

Williamsburg’s best selection of souvenirs and more in a spacious 6,500-sq.-ft. general store setting. Williamsburg's most unique shopping experience. A variety of gifts, souvenirs, apparel, flags, soaps, home decor, Virginia Peanuts, toys, licensed and novelty items. Brands include Simply Southern, Puppie Love, Tervis, Ty and more. This Williamsburg attraction features the area’s only Bubba's Ice Cream Shack. Live Fife & Drum performances June through August! Call for dates and times.

Located inside Williamsburg General Store:
Bubba's Ice Cream Shack Williamsburg Flag Center

Location & Hours

  • 1656 Richmond Rd., Williamsburg, VA 23185
  • 757-564-5800
    • Mon. Hours: 10:00am - 9:00pm
    • Tues. Hours: 10:00am - 9:00pm
    • Wed. Hours: 10:00am - 9:00pm
    • Thurs. Hours: 10:00am - 9:00pm
    • Fri. Hours: 10:00am - 11:00pm
    • Sat. Hours: 10:00am - 11:00pm
    • Sun. Hours: 10:00am - 9:00pm