Williamsburg General Store

Williamsburg’s best selection of souvenirs and more in a spacious 6,500-sq.-ft. general store setting. Williamsburg's most unique shopping experience. A variety of gifts, souvenirs, apparel, candles, home decor, treats, toys, licensed and novelty items. Brands include Simply Southern, Rainbow Sandals, Coke & John Deere and more. This Williamsburg attraction features the area’s only Bubba's Ice Cream Shack. Live Fife & Drum performances June through August! Call for dates and times.

Located inside Williamsburg General Store:
Bubba's Ice Cream Shack Williamsburg Flag Center

Location & Hours

  • 1656 Richmond Rd., Williamsburg, VA 23185
  • 757-564-5800
    • Sun. Hours: 9:00am - 11:00pm
    • Mon. Hours: 9:00am - 11:00pm
    • Tues. Hours: 9:00am - 11:00pm
    • Wed. Hours: 9:00am - 11:00pm
    • Thurs. Hours: 9:00am - 11:00pm
    • Fri. Hours: 9:00am - 11:00pm
    • Sat. Hours: 9:00am - 11:00pm